Making it Easy as 123 to deliver the 411 on real estate by text message

RealEstate411 Frequently Asked Questions

RealEstate411 provides realtors with the opportunity to enhance the effectiveness of selling their listings by allowing potential buyers to instantly retrieve pictures and listing information via their mobile phone.
This is achieved through a simple three-step process.

  1. Potential clients passing the listing will see the sign rider and be prompted to text a keyword customized for the agent or broker (Ex: Smith01) to the short-code 123411.
  2. The prospect will instantly receive relevant property information as well as pictures on their mobile phone. The interested viewer is also able to request a call back from the realtor or opt-in to receive future updates on the status of the listing by text message.
  3. Finally, the realtor can instantly receive updates on the listing activity by text, email or daily logs as well as determine what information the prospect has accessed to determine qualified leads. Prospects interacting with the system are not charged as long as they have a text message bundle and you are able to pick your own unique keyword.

The following are some of the key features of RealEstate411:
Property Pictures
RealEstate411 is designed to display the most relevant property information first: property details, pictures and the option to request a call back from the listing agent.

Detailed Options Menu
Prospects can choose to view the agent’s contact details or request information about the property to be sent to their e-mail or view other properties listed by the agent.

Call Me and Sell My House
A special feature is included for prospects wishing to speak to the listing agent about the property or for those wishing to list their own property with the agent.

Qualify your Leads with RealEstate411
Property details and pictures of the property can be viewed on RealEstate411, giving prospects a better understanding of the property. Interested prospects will request a call back from the listing agent based on the information they’ve just seen on their mobile phone.

Track your Property 24 hours, 365 days.

From the first time the prospect sees the property the agent can track what information is accessed through RealEstate411 and receive the prospect’s contact details in order to follow-up and stay connected.

RealEstate411 - Frequently Asked Questions

Q: How is RealEstate411 different from™?
A:™ is a brand owned by Broadplay Inc. a mobile marketing company based in Toronto, Ontario. 123411 is the short-code that Broadplay Inc. uses to access different mobile marketing applications it has created for various different business verticals. RealEstate411 is an application created to serve the real estate industry and is a sub-brand of™

Q: What carriers/phones does this service work with?
A:™ works with all Canadian wireless carriers and almost all cell phones.

Q: What is text messaging?
A: Text messaging is a popular cellular technology that allows people to communicate between each other by phone by sending short text messages. These text messages are limited to 160 characters.

Q: What does SMS stand for?
A: SMS stands for “short message service” and is the same thing as text messaging.

Q: What are short-codes?
A: Short codes are 5 or 6 digit easily remembered phone numbers that allow cell phones to communicate and connect with text messaging systems or platforms to upload or download information. They are similar to website domain names in that they are unique and can be used as a channel to connect customers or end-users to marketing companies or organizations.

Q: Do clients or potential clients have to pay for this service?
A: Every message is free however standard messaging fees do apply. Customers with an unlimited text plan will incur no cost.

Q: When can one contact™ customer service?
A: Customer service is available Monday to Friday between 9am-5pm eastern standard time by emailing or by phone at 416-410-9919.

Q: Once™ sends a text message, how long does it take to reach customers?
A: Text message delivery usually takes between 5-30 seconds after the request is sent to the carrier network. Occasionally, this can take upward of 1-hour if there is an excessive amount of text messaging traffic on the wireless carrier networks.

Q: What is an opt-in and why does anybody need one?
A: In compliance with Canadian law, no text message can be sent from a business to a consumer without that consumer previously agreeing or “opting in” to that business’ SMS program.

Q: What is a sign rider?
A: A sign rider is a 6x24 inch sign that hangs below a realtor’s regular lawn sign which instructs potential buyers to text a keyword to the short-code 123411.

Q: What if the sign riders get lost or destroyed?
A: Additional sign riders can be purchased from™.

Q: How does one change the information or pictures of a listing?
A: The secure RealEstate411 online system provides a user friendly interface to allow realtors to add, change or remove information and pictures at their convenience from any computer with internet access.

Q: How does one track the interactions on my keyword?
A: Interactions with any particular keyword are logged for convenience and can be viewed through the RealEstate411 online system with a secure login.

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