We are committed to respecting the personal privacy of individuals and maintaining the highest level of site security.

Personal Information

Most areas of the site can be accessed without any need to provide us with personal identifying information. We collect personal identifying information only when you:

  • Opt-in to receive information from Broadplay Inc. or 123411.ca™
  • Register as an EcoCardz user
  • Contact us

If you choose to provide us with personal identifying information (such as your name, e-mail or phone number), we will use this information to:

  • Register you as an EcoCardz user
  • Send notification e-mails or SMS through our alert service
  • Send marketing communications or surveys to you
  • Respond to your questions or suggestions
  • Improve the quality of your visit to our site

We will NEVER call you or send unsolicited text messages.

Except as might be required by law, we will not share any information we receive with any outside parties or third-party companies.

Information collected is protected under the federal Privacy Act. We will retain the information at our discretion for as long as necessary to provide you with the products and services that you have requested.

Recipient Information

Individuals who interact with the system and download business information of a 123411.ca™ client will have their phone number logged within the system. This information will only be provided to the 123411.ca™ client in for e-mail or phone call follow-up only. Text messaging follow-up will be permissible only the user has given their permission through a double opt-in process by replying YES to alerts from the cell phone.


123411.ca™ makes every reasonable effort to protect against the loss, misuse, and alteration of personal information under our control. Our security policies are periodically reviewed and enhanced.
As with most Internet sites, the Web site collects a variety of technical data, including IP addresses (a unique number that identifies your access account on the Internet), domain, and Web browser information. We do not log the specific identity of visitors. Technical data is used only to create broad demographic summaries of Web site usage and Web site activity (such as average time spent and pages viewed) to assist us in providing useful content that is tailored to be of most value to our users. For example, we use the information to: give the developers of the Web site information that is useful in determining appropriate new features, content, and services; and to provide advertisers, partners and clients with aggregate - not individual - information about our user base.


123411.ca™ reserves the right to modify or amend this Privacy Statement at any time and for any reason.


For questions or comments regarding this policy please contact us by Email. To learn more about our commitment to protect your privacy, please review Canada's Privacy Act.

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