Why Mobile Marketing Works

  • In 2009, Canada had 21,455,194 mobile consumers.
  • From 2005-2008 the amount of text messages sent in Canada grew from 1.5 to 20.8 billion.
  • Text messaging has become so popular, in fact, that U.S. mobile subscribers now send and receive more text messages in a month than they make phone calls.
  • In Q2 2008, U.S. teenagers aged 13-17 sent 1742 text messages compared to making only 231 phone calls.
  • Even a typical U.S. mobile subscriber between the ages of 35 and 44 will now send or receive more text messages, on average, than make phone calls
  • Overall, 53% of those engaging with free (standard rate) short codes, such as those used by brands in marketing, are sent by people 35 and older
  • Mobile payments are set to rise from $155 million US in 2005 to $10 billion in total revenue by 2010 according to Juniper Research
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