RealEstate411 - Frequently Asked Questions

Q: How is RealEstate411 different from 123411.ca™?
A: 123411.ca™ is a brand owned by Broadplay Inc. a mobile marketing company based in Toronto, Ontario. 123411 is the short-code that Broadplay Inc. uses to access different mobile marketing applications it has created for various different business verticals. RealEstate411 is an application created to serve the real estate industry and is a sub-brand of 123411.ca™

Q: What carriers/phones does this service work with?
A: 123411.ca™ works with all Canadian wireless carriers and almost all cell phones.


Q: What is text messaging?
A: Text messaging is a popular cellular technology that allows people to communicate between each other by phone by sending short text messages. These text messages are limited to 160 characters.

Q: What does SMS stand for?
A: SMS stands for “short message service” and is the same thing as text messaging.

Q: What are short-codes?
A: Short codes are 5 or 6 digit easily remembered phone numbers that allow cell phones to communicate and connect with text messaging systems or platforms to upload or download information. They are similar to website domain names in that they are unique and can be used as a channel to connect customers or end-users to marketing companies or organizations.

Q: Do clients or potential clients have to pay for this service?
A: Every message is free however standard messaging fees do apply. Customers with an unlimited text plan will incur no cost.

Q: When can one contact 123411.ca™ customer service?
A: Customer service is available Monday to Friday between 9am-5pm eastern standard time by emailing CustomerService@123411.ca or by phone at 416-410-9919.

Q: Once 123411.ca™ sends a text message, how long does it take to reach customers?
A: Text message delivery usually takes between 5-30 seconds after the request is sent to the carrier network. Occasionally, this can take upward of 1-hour if there is an excessive amount of text messaging traffic on the wireless carrier networks.

Q: What is an opt-in and why does anybody need one?
A: In compliance with Canadian law, no text message can be sent from a business to a consumer without that consumer previously agreeing or “opting in” to that business’ SMS program.

Q: What is a sign rider?
A: A sign rider is a 6x24 inch sign that hangs below a realtor’s regular lawn sign which instructs potential buyers to text a keyword to the short-code 123411.

Q: What if the sign riders get lost or destroyed?
A: Additional sign riders can be purchased from 123411.ca™.

Q: How does one change the information or pictures of a listing?
A: The secure RealEstate411 online system provides a user friendly interface to allow realtors to add, change or remove information and pictures at their convenience from any computer with internet access.

Q: How does one track the interactions on my keyword?
A: Interactions with any particular keyword are logged for convenience and can be viewed through the RealEstate411 online system with a secure login.

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